Even though Ecodesign is beneficial for innovation, consumers and environment, products have been deleted from the list - over fears of bad press.
The Commission has updated its infographics on Ecodesign and Energy Labelling: the energy efficiency measures save each household € 490 on energy bills per year, help the EU considerably to meet its energy saving and emission reduction goals for 2020, create annual revenues of € 55 billion and reduce the need to import energy.
Despite all these evidence-based benefits, fears over bad press have guided the discussions on the Ecodesign Work Plan 3 (2015 - 2017): the Commission has deleted hair dryers, hot drinks vending machines and toasters from the list of potential future Ecodesign measures.
EU drops plans to make toasters more energy efficient over 'intrusion' fears: The Guardian, 8 November 2016
How UKIP's dubious toaster traumas will lead to higher energy bills ans emissions for everyone. Andrew Warren, eceee.
Populist attacks derailing EU energy efficiency plans. Jack Hunter, Coolproducts, 25 October 2016.